Kniha momentálne nie je na sklade
Parametre
Kategórie
Viac o knihe
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
Nákup knihy
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing, Jim Blythe
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
- Jazyk
- anglicky
- Autori
- Jim Blythe
- Vydavateľ
- SAGE Publications Inc
- Rok vydania
- 2006
- Väzba
- mäkká
- ISBN10
- 141293088X
- ISBN13
- 9781412930888
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.