Marketing Communications. A European Perspective
Autori
Viac o knihe
This book provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.
Variant knihy
2013
Nákup knihy
Akonáhle sa objaví, pošleme vám e-mail.