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Private Label Strategy

Autori

Viac o knihe

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

Parametre

ISBN
9781422101674

Kategórie

Variant knihy

2007, pevná

Nákup knihy

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