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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
Nákup knihy
Private Label Strategy, Nirmalya Kumar
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Private Label Strategy
- Jazyk
- anglicky
- Autori
- Nirmalya Kumar
- Vydavateľ
- Harvard Business Review Press
- Rok vydania
- 2007
- Väzba
- pevná
- ISBN10
- 1422101673
- ISBN13
- 9781422101674
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.