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Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
Nákup knihy
The Advertised Mind, Erik Du Plessis
- Jazyk
- Rok vydania
- 2008
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- (mäkká)
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- Titul
- The Advertised Mind
- Jazyk
- anglicky
- Autori
- Erik Du Plessis
- Vydavateľ
- Kogan Page Ltd
- Rok vydania
- 2008
- Väzba
- mäkká
- ISBN10
- 074945024X
- ISBN13
- 9780749450243
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.