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Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.
Nákup knihy
Winning the Professional Services Sale, Michael McLaughlin
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Winning the Professional Services Sale
- Jazyk
- anglicky
- Autori
- Michael McLaughlin
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2009
- Väzba
- pevná
- ISBN10
- 0470455853
- ISBN13
- 9780470455852
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.