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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Real time means news breaks over minutes, not days.
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Real-Time Marketing and PR, David Prescott
- Jazyk
- Rok vydania
- 2011
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- Titul
- Real-Time Marketing and PR
- Jazyk
- anglicky
- Autori
- David Prescott
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2011
- Väzba
- mäkká
- ISBN10
- 1118155998
- ISBN13
- 9781118155998
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. Real time means news breaks over minutes, not days.