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The Network Is Your Customer
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Viac o knihe
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
Nákup knihy
The Network Is Your Customer, David L. Rogers
- Jazyk
- Rok vydania
- 2012
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2021 2022 2023
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- Titul
- The Network Is Your Customer
- Jazyk
- anglicky
- Autori
- David L. Rogers
- Vydavateľ
- Yale University Press
- Rok vydania
- 2012
- Väzba
- mäkká
- ISBN10
- 0300188293
- ISBN13
- 9780300188295
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.