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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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Defending Your Brand, Tim Calkins
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Defending Your Brand
- Jazyk
- anglicky
- Autori
- Tim Calkins
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2012
- Väzba
- mäkká
- ISBN10
- 1137278757
- ISBN13
- 9781137278753
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.