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Defending Your Brand

Autori

Viac o knihe

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Parametre

ISBN
9781137278753
Vydavateľstvo
Palgrave Macmillan

Kategórie

Variant knihy

2012, mäkká

Nákup knihy

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