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Store Wars

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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.

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Store Wars, Greg Thain, John Francis Nejez Bradley

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Rok vydania: 2012
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Titul: Store Wars
Jazyk: anglicky
Autori: Greg Thain, John Francis Nejez Bradley
Vydavateľ: John Wiley & Sons Inc
Rok vydania: 2012
Väzba: pevná
ISBN10: 1118374061
ISBN13: 9781118374061
Štítky: Podnikanie a ekonómia, Byznys & Obchodovanie, Ekonómia
Hodnotenie: 4 z 5
Anotácia: The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers.