Business for Punks
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Viac o knihe
Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business. In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
Nákup knihy
Business for Punks, James Watt
- Jazyk
- Rok vydania
- 2015
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Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- Business for Punks
- Jazyk
- anglicky
- Autori
- James Watt
- Vydavateľ
- Penguin Publishing Group
- Rok vydania
- 2015
- Väzba
- pevná
- ISBN10
- 0241202892
- ISBN13
- 9780241202890
- Kategórie
- Podnikanie a ekonómia, Motivácia a sebarozvoj
- Anotácia
- Go fast or go home. Forget sales. Be a selfish bastard and ignore advice. These are the mantras that have fuelled BrewDog, the fastest-growing UK food and drinks company for four years running. Created by a pair of young Scots with a passion for beer, Brewdog has catalysed a craft ale revolution, gone global, and inadvertently created a whole new approach to business. In Business for Punks, BrewDog co-founder (and Great British Entrepreneur 2014) James Watt bottles the essence of their success. From finances ('cash is motherfucking king') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.