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Market Your Way to Growth
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Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.
Nákup knihy
Market Your Way to Growth, Philip Kotler
- Jazyk
- Rok vydania
- 2013
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2021 2022 2023
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- Titul
- Market Your Way to Growth
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2013
- Väzba
- pevná
- ISBN10
- 111849640X
- ISBN13
- 9781118496404
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies.