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Media Franchising

Autori

Viac o knihe

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

Parametre

ISBN
9780814743485

Kategórie

Variant knihy

2013, mäkká

Nákup knihy

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