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Brand Media Strategy

Autori

Viac o knihe

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

Parametre

ISBN
9781137279569
Vydavateľstvo
Palgrave Macmillan

Kategórie

Variant knihy

2014, pevná

Nákup knihy

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