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Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.
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Brand New:Shape of Brands to Come, Wally Olins
- Jazyk
- Rok vydania
- 2014
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- Titul
- Brand New:Shape of Brands to Come
- Jazyk
- anglicky
- Autori
- Wally Olins
- Vydavateľ
- Thames & Hudson Ltd
- Rok vydania
- 2014
- Väzba
- mäkká
- ISBN10
- 050029139X
- ISBN13
- 9780500291399
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Looks at every aspect of the world of branding. The author analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands in our brave new world, and predicts the future of branding.