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Alchemy

Autori

Rory Sutherland

Hodnotenie knihy

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Parametre

Motivácia & Sebarozvoj
Náučná literatúra
Podnikanie a ekonómia
Psychológia
Umenie & Kultúra

Viac o knihe

The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.