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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

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Reveals how to use storytelling to capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. This book provides the tools you need to get your message across - and connect successfully with any audience.

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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, Annette Simmons

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Rok vydania
2015
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