Integrated Marketing Communications
Autori
Viac o knihe
How can companies resolve "turf battles" and combat fears of budget loss? How should the different players - agencies and suppliers - be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable? Extensive-examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs.
Variant knihy
1993
Nákup knihy
Akonáhle sa objaví, pošleme vám e-mail.