Parametre
Kategórie
Viac o knihe
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Nákup knihy
Luxury fashion branding : trends, tactics, techniques, Uche Okonkwo
- Jazyk
- Rok vydania
- 2007
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Luxury fashion branding : trends, tactics, techniques
- Jazyk
- anglicky
- Autori
- Uche Okonkwo
- Vydavateľ
- Palgrave Macmillan
- Vydavateľ
- 2007
- ISBN10
- 0230521673
- ISBN13
- 9780230521674
- Kategórie
- Móda, Podnikanie a ekonómia
- Anotácia
- This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.