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Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, Ugly Is Only Skin-Deep is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s.
Nákup knihy
Ugly Is Only Skin-Deep, Dominik Imseng
- Jazyk
- Rok vydania
- 2016
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- Titul
- Ugly Is Only Skin-Deep
- Jazyk
- anglicky
- Autori
- Dominik Imseng
- Vydavateľ
- Troubador Publishing
- Rok vydania
- 2016
- Väzba
- mäkká
- ISBN10
- 1785893173
- ISBN13
- 9781785893179
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Based on exclusive interviews with advertising greats Julian Koenig, Bob Kuperman, Bob Levenson, George Lois and Len Sirowitz, as well as with Carl H. Hahn, head of Volkswagen of America from 1959 to 1964, Ugly Is Only Skin-Deep is the most complete account of the iconic Volkswagen campaign of the 1960s and early '70s.