Market-based management : strategies for growing customer value and profitability
Autori
Viac o knihe
For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied
Parametre
- ISBN
- 9780131293724
- Vydavateľstvo
- Pearson Prentice Hall
Kategórie
Vydanie
Nákup knihy
Kniha momentálne nie je na sklade.