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Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation.
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The Little Black Book of Innovation, With a New Preface, Anthony O. Scott
- Jazyk
- Rok vydania
- 2011
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- Titul
- The Little Black Book of Innovation, With a New Preface
- Jazyk
- anglicky
- Autori
- Anthony O. Scott
- Vydavateľ
- Conta Gromberg Communication
- Vydavateľ
- 2011
- Väzba
- pevná
- ISBN10
- 1422171728
- ISBN13
- 9781422171721
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Innovation transforms companies and markets. It's the key to solving vexing social problems. And it makes or breaks professional careers. This title offers a fresh approach to demystifying innovation, drawing on stories from the author's research and field work with companies like Procter & Gamble to demystify innovation.