Kniha momentálne nie je na sklade
Parametre
Kategórie
Viac o knihe
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Nákup knihy
Global Brand Strategy, Nirmalya Kumar
- Jazyk
- Rok vydania
- 2018
- product-detail.submit-box.info.binding
- (mäkká)
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Global Brand Strategy
- Jazyk
- anglicky
- Autori
- Nirmalya Kumar
- Vydavateľ
- Palgrave Macmillan
- Rok vydania
- 2018
- Väzba
- mäkká
- ISBN10
- 1349956996
- ISBN13
- 9781349956999
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.