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Global Brand Strategy

Autori

Viac o knihe

Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Parametre

ISBN
9781349956999
Vydavateľstvo
Palgrave Macmillan

Kategórie

Variant knihy

2018, mäkká

Nákup knihy

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