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Retail Marketing

Hodnotenie knihy

3,8(4)Ohodnotiť

Parametre

Počet strán
672 stránok
Čas čítania
24 hodin

Viac o knihe

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

Vydanie

Nákup knihy

Retail Marketing, Peter J. McGoldrick

  • Nesúvisiaci podpis / venovanie
  • Stopy po navlhnutí / poliatí
Jazyk
Rok vydania
2002
product-detail.submit-box.info.binding
(mäkká),
Stav knihy
Poškodená
Cena
2,40 €

Doručenie

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Platobné metódy

3,8
Veľmi dobrá
4 Hodnotenie

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