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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
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Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote
- Jazyk
- Rok vydania
- 1996,
- Stav knihy
- Dobrá
- Cena
- 1,67 €
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- Titul
- Beyond customer satisfaction to customer loyalty. The key to greater profitability
- Jazyk
- anglicky
- Autori
- Keki R. Bhote
- Vydavateľ
- American Management Association
- Vydavateľ
- 1996
- ISBN10
- 0814423620
- ISBN13
- 9780814423622
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.