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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.
Nákup knihy
Marketing Plans, Malcolm McDonald
- Jazyk
- Rok vydania
- 2012
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing Plans
- Jazyk
- anglicky
- Autori
- Malcolm McDonald
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2012
- Väzba
- mäkká
- ISBN10
- 1119943132
- ISBN13
- 9781119943136
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there.