User Buyer Behavior in the World Wide Web

Inhaltsangabe:Inhaltsverzeichnis:Inhaltsverzeichnis:CONTENTSAcknowledgmentContentsTablesFigures1Introduction1.1Purpose of the Investigation1.2Statement of the Problem/Background1.3Research Objectives1.4Methodology1.5Assumptions1.6Limitations1.7Discussion of Terms1.8Organization of the Investigation1.9The Need for the Investigation2Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys2.1GVU/Hermes 4th WWW User Survey2.2CommerceNet/Nielsen Internet Demographics Survey2.3Sociological Study by the University of Trier3Empirical Analysis3.1Goal of the Empirical Analysis3.2Methodology3.2.1Survey Design3.2.1.1Research Design3.2.1.2Data Sources3.2.1.3Sampling Concept3.2.2The Questionnaire3.2.2.1Questionnaire Design3.2.2.2First Subsection: General Characteristics of WWW Usage3.2.2.3Second Subsection: Product Concern Issues3.2.2.4Third Subsection: Classification Data/Demographics3.2.3Technical Implementation4Results and Discussion4.1General Demographics and Web Usage4.1.1Location4.1.2Gender4.1.3Age4.1.4Marital Status4.1.5Education4.1.6Occupation4.1.7Income4.1.8Method of Access4.1.9Time Spent on the Web4.1.10Activities on the Web4.1.11Sensitivity to rising costs4.2Attitudes Toward Web Products and Services4.2.1Preferred Products4.2.2Moderately Preferred Products4.2.3Moderately Unaccepted Products4.2.4Unaccepted Products4.3Attitudes Toward Purchasing Through the World Wide Web4.3.1Experience with Web Purchases4.3.2Satisfaction with Web Purchases4.3.3Security4.3.4Influence of Security Concerns4.3.5Total Purchase Dollars4.4Information Sought4.4.1Attitude Toward Text Product Information4.4.2Attitude Toward Graphic Product Information4.5User Profile5Summary, Conclusion and Recommendations for Further Study5.1Summary and Conclusion5.2Recommendations for Further StudyWorks CitedVERSICHERUNG APPENDIXBei Interesse senden wir Ihnen gerne kostenlos und unverbindlich die Einleitung und einige Seiten der Studie als Textprobe zu.Bitte fordern Sie die Unterlagen unter agentur@diplom.de, per Fax unter 040-655 99 222 oder telefonisch unter 040-655 99 20 an. schovat popis