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Myths and stories are part of the fabric of organizations, enabling us to identify and communicate the character of the organization. Drawing on fieldwork in five companies, the author demonstrates how stories enable researchers to study organizational politics, culture and change. schovat popis
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Storytelling in Organizations, Yiannis Gabriel, Tim Lang
- Jazyk
- Rok vydania
- 2000
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- Titul
- Storytelling in Organizations
- Jazyk
- anglicky
- Autori
- Yiannis Gabriel, Tim Lang
- Vydavateľ
- Oxford University Press
- Vydavateľ
- 2000
- Väzba
- mäkká
- ISBN10
- 0198297068
- ISBN13
- 9780198297062
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Myths and stories are part of the fabric of organizations, enabling us to identify and communicate the character of the organization. Drawing on fieldwork in five companies, the author demonstrates how stories enable researchers to study organizational politics, culture and change. schovat popis