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Marketing management: Analysis, planning, implementation, and control

Autori

Viac o knihe

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.

Parametre

ISBN
9780135634790
Vydavateľstvo
Prentice-Hall

Kategórie

Vydanie

1991, mäkká

Nákup knihy

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