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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Nákup knihy
Marketing management: Analysis, planning, implementation, and control, Philip Kotler
- Jazyk
- Rok vydania
- 1991
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing management: Analysis, planning, implementation, and control
- Jazyk
- anglicky
- Autori
- Philip Kotler
- Vydavateľ
- Prentice-Hall
- Rok vydania
- 1991
- Väzba
- mäkká
- ISBN10
- 0135634792
- ISBN13
- 9780135634790
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.