Managing public relations
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Viac o knihe
Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.
Nákup knihy
Managing public relations, James E Grunig, Todd Hunt
- Jazyk
- Rok vydania
- 1984
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- Titul
- Managing public relations
- Jazyk
- anglicky
- Autori
- James E Grunig, Todd Hunt
- Vydavateľ
- Thomson
- Rok vydania
- 1984
- ISBN10
- 0030583373
- ISBN13
- 9780030583377
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.