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Viac o knihe
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
Nákup knihy
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Jazyk
- Rok vydania
- 2007
Doručenie
Platobné metódy
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- Titul
- Marketing Communications
- Jazyk
- anglicky
- Vydavateľ
- Pearson Education
- Vydavateľ
- 2007
- ISBN10
- 0273706934
- ISBN13
- 9780273706939
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.