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Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Nákup knihy
Global marketing : a decision-oriented approach, Svend Hollensen
- Jazyk
- Rok vydania
- 2011,
- Stav knihy
- Dobrá
- Cena
- 2,39 €
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- Titul
- Global marketing : a decision-oriented approach
- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Financial Times ; Prentice Hall
- Vydavateľ
- 2011
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Kategórie
- Marketing a PR
- Anotácia
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.