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Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.
Nákup knihy
Copywriting, J. Jonathan Gabay
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Copywriting
- Jazyk
- anglicky
- Autori
- J. Jonathan Gabay
- Vydavateľ
- Hodder Education
- Rok vydania
- 2003
- Väzba
- mäkká
- ISBN10
- 0340867280
- ISBN13
- 9780340867280
- Kategórie
- Marketing a PR
- Anotácia
- Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities Throughout the book you'll find quick tips summarizing what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further.