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Business model management

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Viac o knihe

In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.

Nákup knihy

Business model management, Bernd W. Wirtz

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Rok vydania
2011
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