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A Dictionary of Marketing

Autori

Viac o knihe

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

Parametre

ISBN
9780198736424

Kategórie

Vydanie

2016

Nákup knihy

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