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This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
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Fashion Brands (3rd Edition) : Branding Style from Armani to Zara, Mark Tungate
- Jazyk
- Rok vydania
- 2015
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- Titul
- Fashion Brands (3rd Edition) : Branding Style from Armani to Zara
- Jazyk
- anglicky
- Autori
- Mark Tungate
- Vydavateľ
- KoganPage
- Vydavateľ
- 2015
- ISBN10
- 0749464461
- ISBN13
- 9780749464462
- Kategórie
- Móda, Marketing a PR
- Anotácia
- This third edition explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.