Standing Room Only: Strategies for Marketing the Performing Arts
Autori
Parametre
Viac o knihe
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Nákup knihy
Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Jazyk
- Rok vydania
- 1997
- Stav knihy
- Ako nová
- Cena
- 1,51 €
Doručenie
Platobné metódy
2021 2022 2023
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- Titul
- Standing Room Only: Strategies for Marketing the Performing Arts
- Jazyk
- anglicky
- Autori
- Philip Kotler, Joanne Scheff
- Vydavateľ
- Harvard Business School Press
- Rok vydania
- 1997
- Väzba
- pevná s prebalom
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Kategórie
- Umenie / Kultúra, Podnikanie a ekonómia
- Anotácia
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing