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The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.
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The New Integrated Direct Marketing, Mike Berry
- Chýba prebal
- Jazyk
- Rok vydania
- 1998
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- (pevná)
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- Titul
- The New Integrated Direct Marketing
- Jazyk
- anglicky
- Autori
- Mike Berry
- Vydavateľ
- Gower Publishing, Ltd.
- Rok vydania
- 1998
- Väzba
- pevná
- ISBN10
- 0566079607
- ISBN13
- 9780566079603
- Kategórie
- Marketing a PR
- Anotácia
- The author makes the case for direct marketing progressively dominating all marketing communications, not in terms of execution, but in attitude of mind and overall strategic viewpoint.