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Focusing on the techniques and practical tasks essential for conducting marketing and social research, this book provides a clear and thorough guide for setting up and managing research projects. It emphasizes the importance of understanding the methodologies involved, making it accessible for both novices and experienced practitioners in the field.
Nákup knihy
The Practice of Market Research, Yvonne McGivern
- Jazyk
- Rok vydania
- 2013
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- (mäkká)
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- Titul
- The Practice of Market Research
- Jazyk
- anglicky
- Autori
- Yvonne McGivern
- Vydavateľ
- Pearson Education Limited
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 608
- ISBN13
- 9780273773115
- Kategórie
- Podnikanie a ekonómia
- Anotácia
- Focusing on the techniques and practical tasks essential for conducting marketing and social research, this book provides a clear and thorough guide for setting up and managing research projects. It emphasizes the importance of understanding the methodologies involved, making it accessible for both novices and experienced practitioners in the field.