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Knihobot

Essentials of Marketing Communications

Autori

Viac o knihe

The first part of the book explores the core concepts associated with communication and audience behaviour. The second considers issues linked with managing marketing communications campaigns and activities. And the third part considers the tools, media and messages that make up the marketing communications mix. The material on the companion website includes podcasts, multiple-choice questions and a glossary.

Parametre

ISBN
9780273738442

Kategórie

Vydanie

2011, mäkká

Stav

Nákup knihy

Dostupnosť
Na sklade
Cena
3,30 €

Doručenie

 

Platobné metódy

202120222023