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Stakeholder management along maritime container transport chains

Viac o knihe

Challenges along the maritime transport chain indicate the need for conscious and structured dealing with stakeholders. A specific framework - the stakeholder management cycle (SMC) - was therefore developed. The SMC is a tool enabling analysis of stakeholders in terms of relevance, respective processes, attitude and influence but also for managing them by providing guidance on their involvement in change processes. Application of the SMC for empty container logistics in the Hamburg - Baltic Sea Region study area proved its consistency and showed that the SMC has the potential to improve change processes along maritime container transport chains by applying the stakeholder approach.

Nákup knihy

Stakeholder management along maritime container transport chains, Jutta Wolff

Jazyk
Rok vydania
2014
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