Cross-Cultural Business Conference 2018

In times of globalization, cross-cultural and economic topics are increasingly becoming the center of attention in a variety of fields. Therefore, it is vital for both researchers and practitioners to continuously enhance and share their knowledge of their particular research areas and to embrace intercultural and economic aspects in their everyday working lives. The research group Global Business Management at the University of Applied Sciences Upper Austria, Campus Steyr performs research activities for the study programms Global Sales and Marketing, addressing cross-cultural topics. The 7th Cross-Cultural Business Conference 2018 is carried out in cooperation with the School of Informatics, Communications and Media in Hagenberg and serves as a platform for research and teaching cooperations. The CCBC 2018 is carried out to deal with intercultural or international perspectives in: - Session A: Global Business and Export Management - Session B: Marketing, Sales and Service Management - Session C: Higher Education Research, Teaching and Learning - Session D: Innovation and Entrepreneurship - Session E: Human Resource Management