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These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.
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Conference proceedings Trends in Business Communication 2016, Timo Becker
- Jazyk
- Rok vydania
- 2017
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- Titul
- Conference proceedings Trends in Business Communication 2016
- Jazyk
- anglicky
- Autori
- Timo Becker
- Vydavateľ
- Springer Gabler
- Rok vydania
- 2017
- ISBN10
- 3658172533
- ISBN13
- 9783658172534
- Kategórie
- Skriptá a vysokoškolské učebnice
- Anotácia
- These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.