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Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.
Nákup knihy
Sway : the irresistible pull of irrational behavior, Ori Brafman, Rom Brafman
- Jazyk
- Rok vydania
- 2008
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- Titul
- Sway : the irresistible pull of irrational behavior
- Jazyk
- anglicky
- Autori
- Ori Brafman, Rom Brafman
- Vydavateľ
- Doubleday
- Vydavateľ
- 2008
- ISBN10
- 0385524382
- ISBN13
- 9780385524384
- Kategórie
- Psychológia, Motivácia a sebarozvoj
- Anotácia
- Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.