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Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
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Principles and practice of marketing, David Jobber
- Fľaky
- Jazyk
- Rok vydania
- 2010
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- Titul
- Principles and practice of marketing
- Jazyk
- anglicky
- Autori
- David Jobber
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2010
- Väzba
- mäkká
- ISBN10
- 0077123301
- ISBN13
- 9780077123307
- Kategórie
- Marketing a PR
- Anotácia
- Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.