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Marketing and American Consumer Culture

Autori

Viac o knihe

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Parametre

ISBN
9783319837123
Vydavateľstvo
Palgrave Macmillan

Kategórie

Variant knihy

2018

Nákup knihy

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