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As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.
Nákup knihy
Foundations of corporate success : how business strategies add value, John Kay
- Jazyk
- Rok vydania
- 2011
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- Titul
- Foundations of corporate success : how business strategies add value
- Jazyk
- anglicky
- Autori
- John Kay
- Vydavateľ
- Oxford University Press
- Vydavateľ
- 2011
- ISBN10
- 019828988x
- ISBN13
- 9780198289883
- Kategórie
- Marketing a PR
- Anotácia
- As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.