One billion customers : lessons from the front lines of doing business in China
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In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.
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One billion customers : lessons from the front lines of doing business in China, James McGregor
- Jazyk
- Rok vydania
- 2007
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2021 2022 2023
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- Titul
- One billion customers : lessons from the front lines of doing business in China
- Jazyk
- anglicky
- Autori
- James McGregor
- Vydavateľ
- Free Press
- Rok vydania
- 2007
- ISBN10
- 0743258398
- ISBN13
- 9780743258395
- Zbierka
- Wall Street journal book
- Kategórie
- Podnikanie a ekonómia, Politológia / Politika, Spoločenské vedy
- Anotácia
- In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.