The brand gap : how to bridge the distance between business strategy and design
Autori
Parametre
Kategórie
Viac o knihe
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
Nákup knihy
The brand gap : how to bridge the distance between business strategy and design, Marty Neumeier
- Jazyk
- Rok vydania
- 2006
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
2021 2022 2023
Navrhnúť zmenu
- Titul
- The brand gap : how to bridge the distance between business strategy and design
- Jazyk
- anglicky
- Autori
- Marty Neumeier
- Vydavateľ
- New Riders
- Rok vydania
- 2006
- ISBN10
- 0321348109
- ISBN13
- 9780321348104
- Kategórie
- Marketing a PR
- Anotácia
- Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."