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Global innovation management : a strategic approach

Autori

Viac o knihe

Innovation has become theTwenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework. Companion Website: http://www.palgrave.com/business/westland/

Parametre

ISBN
9780230524910
Vydavateľstvo
Palgrave Macmillan

Kategórie

Vydanie

2008

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